You Need to be a Product Expert

The truth is that you will never ever build a multi-million dollar business by being a product expert. Let’s turn this myth into a fact. This whole “Oh, I have to know every ingredient in the product and/or know its every purpose” theory is totally false. The real product of Network Marketing is financial freedom. If you’re saying, “But John, I have the best nutrition products in the world and I must know every single ingredient.” Let me give you a wake up call right now…there are millions of people in the world that think that they too have the best nutrition product in the world and they also know every ingredient. Don’t get me wrong, many companies do have phenomenal nutrition products but your product knowledge will not empower you to build a multi-million dollar organization.


The home-based business opportunity that will set you financially free is your product. As a Network Marketing entrepreneur you are not really marketing your product no matter if it is nutrition, long distance services, cosmetics, etc. Instead, you are marketing the concept of the home-based business to achieve wealth and/or earn additional income out of your home. It is the most viable product out there for someone to utilize. When you use a product, you ultimately gain the benefit of that product. The benefit of utilizing your product is to build a home-based business.


You never hear of anyone selling or giving away a job. On the other hand, you can sell or give away your downline, because you are building a business. Again, that’s your product. You do not need to be a product expert. I could speak to people and in about five minutes tell you whether they will earn or simply waste time and money in their MLM business. How? Simply, ask them to tell you about their company and if they begin with “Well my products are…”, then they will ultimately fail in building a multi-million dollar business. The products are not the reason that you will strive to build a large organization. That’s a fact!


Many of you are not earning any income despite being in the business two to five years. Why? You continue to focus on the product within your company. Once again, the real product is the income stream that is backed by a product line. As you know, Network Marketing is a distribution channel to market a true product line through independent distributors to the mass market place. You must market the business venture not the consumable/non-consumable product line.


So, how do you prevent yourself from relying on this myth? You want to truly erase out of your mind the idea of being a “product expert”. Instead, become an expert in the industry of Network Marketing and grow to understand why people need to involve themselves and their families in this industry. If you continue to be a product pusher, then you are wasting your time trying to build a multi-million dollar business. On the other hand, if you become an expert in the field of Network Marketing, then you will build a dynasty that allows you to fulfill all of your dreams, goals and desires.





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